Quality Content is King
When we spend time researching and constructing our posts or blogs it is very easy to forget what it is we are aiming to achieve. We get fixated on producing a post that will meet every requirement of the search engine algorithms and be ranked number 1 with Google, Yahoo, Bing etc. This is an easy and understandable trap to fall into, especially when we are starting out. But…
Who are you creating your post for?
An algorithm or a human reader?
When you are starting out with your website there is only one thing I want you to remember Quality Content is King.
What are we aiming to achieve?
When constructing our websites we are aiming to become an authority within the subject of our site – the ‘go to’ site. To build a relationship with our readers, to engage them and to ensure they leave with something of a practical value.
This is only achievable with quality content.
So when constructing our posts we must ensure that every post is relevant, trustworthy, creates a positive user experience, includes content that has depth and value and provides practical value to the reader.
Putting it all together
All content that you produce must be original and unique.
This includes the actual idea of your post, make it original. Look at your niche from a different view point, think outside of the box.
Write as you, don’t try and copy somebody else’s style. Write as if your friend is sat opposite you and you are telling them everything you want to convey in your post.
When a reader clicked on your post, what were they looking for?
All of the above, and more.
What are they are going to do with what they have learnt?
What do you, want them to do with what they have learnt?
When a reader has read your post, we don’t want them to click away from your site and go to a different site. Within your post give the reader ideas and tips about how they can use the information you are providing for them. Ask them questions, get them to right down notes, provide links to other posts on your site where they can find more information. Provide practical examples of how what they have learnt can be put into practice – links to your Youtube channel for example.
Encourage and support your readers, make them feel that they can do it! Ask for feedback through your contact page, offer support through your contact page.
Create strong headlines
Your headlines are as important as your content, in fact probably more so. It is a fact that more people will read your headlines than will read your content.
Your headlines take thought, we want people to read the headline and then want to read the content.
When you are constructing your post, you will find that as you make changes to your content, you will also change your headlines. This is great, the headlines must be relevant to the content. Remember we are creating an authoritative website, building trust in our readers. Leave sensational headlines to the tabloids!
Creating quality content is a responsibility. People will use what you have written, your content must be accurate.
If you use facts and figures within your post, can you substantiate them?
Think carefully about your sources of information, are they trustworthy?
A great way to substantiate your information is to provide links from your post directly to your source. This is actually a great way to build trust with your readers and help the search engines categorize your post.
However, linking to a source that is not reputable will lose you trust and hurt your ranking with the search engines, losing trust and visitors to your site.
Make sure your sources are reliable, Government sites, large trade organisations etc.
Use of images and video
The correct use of images and videos will enhance your readers experience and help you illustrate a point, there are just a few recommendations to consider.
Only use photos or videos that help and add value to your post.
Do not use copyrighted images. To avoid issues surrounding use of copyrighted images, ideally use your own images or images from one of the copyright free image sites such as Pixabay for your images. Always err on the side of caution, if you are not sure about an images copyright status, don’t use it.
Videos can be embedded in to your post or you may link text to your video on your Youtube channel. This has the benefit of people may look at other videos whilst they are there and doesn’t affect the loading speed of your post.
Although there are no hard and fast rules about how many images to use, take a look at your post and take in the overall look, if there are images that are not adding to the post, remove them. Just as guidance when you are starting out maybe consider one image per 350 – 400 words.
We are looking for quality, not quantity. Do not waffle just to make your post longer, if you have included anything that doesn’t add to your post, remove it.
Remember it is not content we want, it is quality content.
If you need a target to work towards I recommend a post length of around 950-1000 words, but don’t get too wrapped up in the numbers. Read your post, does it do what you want it to do?
A short, concise well structured post that fulfils its remit, is accurate, good to look at and contains relevant images is perfect. Nobody is going to read a 4000 word post that has information hidden amongst hundreds of words of waffle!
Update your site or blog regularly
In order to build your authority both with your readers and the search engines, you must post regularly. How often is regularly? About twice a week is ideal.
As you gain more experience this will become easier, but always remember it must be quality content. If you don’t have time to always complete two posts a week, don’t worry, just do what you can.
Thank you for reading
I hope you have found this post useful, I am happy to discuss anything here in more detail or answer any questions you may have, please use our contact page to get in touch and don’t forget to sign up for our newsletter to get the latest news and money making ideas direct to your inbox.
Justin – founder of adcudere.com