Why do I need to create a goal?
To use a football analogy, without goals, football would be 90 minutes of two teams running up and down a field, not really a great spectator sport.
People wouldn’t pay to watch 22 players running up and down a field, advertisers, TV companies and sponsors wouldn’t be willing to pay millions of pounds to place their adverts where nobody was going to see them.
Without goals, it’s impossible to score!
Read on and I will tell you why you need to create a goal and how to score!
How is this relevant to me?
Do you ever feel like you spend your life running around and achieving very little? As if you are chasing something but have no idea what?
Well, unless you know what you are chasing, how will you know if you ever catch it?
This is why goals are so important. With a clearly defined goal you know exactly what you are aiming for – allowing you to allocate your precious time, effort and resources to be focused on achieving your goals – and just as importantly, to know when you have scored!
“So, all I have to do is create a goal and I’ll be successful then?”
Almost, but unfortunately……..
All goals are not created equal.
When people are starting out in business, I ask what their goals are? The replies can be very disappointing, such as –
“to make money!”
“to be rich!”
“to be my own boss!”
Well, sorry but these are not goals, or at least not the type of goals that will lead to a sustainable, financially robust business.
No, what you need are SMART goals. In the next section we will be looking at what this means.
SMART is an acronym – each letter is the initial letter of a different word. Each word is used to help you create goals. In this case they stand for –
S – Specific
M – Measurable
A – Achievable
R – Relevant
T – Time bound
This means your goal should be clear and specific, enabling clear focus of your efforts.
To break this down even further, consider –
- What it is you want to accomplish?
- Why you want to accomplish this goal?
- Who will need to be involved in achieving this goal?
- What resources will be required to achieve this goal?
Make your goal simple to understand and significant to you.
Your turn now, I want you to take a piece of paper and a pen and to write down a Specific goal.
How did you do?
Here’s an example of a Specific goal for comparison.
“I want to design and publish my own website, I don’t have the skills at the moment so I will need – training and support, whether paid training in person, through an online portal or just by reading books and online articles. I will also need access to a computer and a reliable broadband connection”.
Is my goal measurable? This is how you tell if you have scored or not.
Looking at our example above, not only can we measure our success in designing and publishing our website, we can also track our progress.
- “I have a computer and reliable broadband connection”.
- “I have signed up to a training program”.
- “I have completed phase one”.
- etc. until
- “Goal complete”!
Look at the specific goal you wrote down earlier. Is it measurable? Is there some way to quantify if you have achieved your goal?
Write down your reasoning.
Right, we have our specific and measurable goal. The next step is to make sure it is achievable.
Your goal should stretch you, teach you new skills and move you forward but must also be practical.
Looking at our example,
“I believe with the correct training and support I will be able to create and publish my own website”.
Take another look at your specific goal you wrote down earlier, is it achievable? Write down the reasons for your answer.
Is your goal relevant to you? Does it move you closer to where you ultimately want to be?
Looking at our example again
“my goal is relevant as it makes up a small part of my bigger goal to have a profitable, sustainable online business”.
Take a look at your own goal, is it relevant to you? Write down your reasoning.
This is so important, setting a timeframe helps to focus your efforts and avoids projects drifting.
The footballers have 90 minutes to focus on winning their game, if they spend the first 45 minutes chatting and and lack focus, they leave themselves too much to do in the time left.
In our example,
“I am not able to dedicate all of my time to achieving my goal as I have to work. However, I feel I could provide an hour each evening and five hours at the weekend. Given this time, I believe I could have a basic site completed in one evening and my main pages completed by the end of the first week”.
Looking at your specific goal, create a timescale for completion and write it down.
Putting it all together
Congratulations, you should now have a SMART goal of your own. Use the process to fine tune it and create further goals.
Armed with your SMART targets you have massively increased your chances of success. Put them to good use and you are almost guaranteed to score!
Thank you for reading, I hope you have found it useful. Please contact me to let me know your thoughts and don’t forget to subscribe to our newsletter to get the best ways to make more money from your website sent straight to your inbox.
Justin – founder of adcudere.com