Choosing Your Niche

basketball, man, model

What is a niche?

In our context, the term niche relates to products, services, or interests that appeal to a particular/specialist group of people. This group of people are our potential customers, the people we want to help, the people we want to trust us. 

With an online audience of over 4 billion people, even a specialist niche has a potential audience of millions. Choosing your niche is often one of the most deliberated and misunderstood processes of starting an online business. Follow our tips and you will have a selection of great niches by the end of this post.

Choosing your niche

Part 1

Firstly I am going to pose 4 questions, write your answers down and we will come back to them in a moment.


  1. What do you want your online business to achieve?
  2. Do you consider yourself a specialist or an authority within a subject?
  3. Are you worried about choosing the wrong niche?
  4. Are you worried that there is too much competition and not enough potential customers within your niche?


  1. If you wrote down that you wanted to build an online business that made you money, allowed you to work from home, sack your boss etc. etc. you would not be alone and is definitely not a wrong answer. However, for the purposes of choosing a niche I want you to think of your online business as a way of helping people.
  2. Most people will answer no to this question and that is not a problem at all. You don’t start as an authority but by producing quality content that is accurate, honest and provides solutions you will very soon become one!
  3. This is a common worry and I want to assure you that there is no such thing as a wrong niche. If you change your mind later on, that is fine and easily accommodated, don’t worry about it.
  4. For every niche, however small, there will be millions of people looking for answers, answers you will be providing. And within every niche there are thousands and sometimes millions of low competition keywords that you will be targeting. See How to Perform Keyword Research to find out how to find these low competition keywords.

Now, look back at your original answers and see how you may answer them now. Do you feel more confident? 


Part 2 - Personal interest

When considering your choice of niche, it is worth considering that you will be spending a lot of time creating content, researching, reviewing, writing and thinking about your niche – having a personal interest in the niche will make this much easier. 

Considering your hobbies, interests, skills etc. is a good place to start looking for your niche.

Part 3 - Narrowing it down

How specific should your niche be? Although there may be exceptions, usually the more specific the better. Let’s look at how we can narrow it down.

Choosing your niche pictogram

It’s’ your turn now, think of 5 personal interests you have and narrow each one down into available niches. Remember each interest has the potential to provide many niches, such as our cycling example. 

Write each niche down, anyone of these has the potential to be turned into a very profitable online business! You can do it!


  • You are aiming to help people
  • There is no such thing as the wrong niche
  • You ‘will’ become an authority in your niche
  • No niche is too competitive – target low competition keywords
  • A personal interest is helpful
  • Narrow down into a specific niche
  • Enjoy the process!

If you are still having trouble finding a niche or are not sure about anything, please feel free to contact me and I will be happy to help.

Thanks for reading;

Justin – founder of 

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10 thoughts on “Choosing Your Niche”

  1. Narrowing down area of interest to conform with passion and what we want to help people with would truly define our goal and that would help in defining what our niche would be all about. Getting it right with niche selection would invariably ascertain getting it right in all other areas too. This is quite good ant thumbs up to you

    1. Thank you for your lovely comment. You are so right that getting your niche right will invariably help in getting all other areas right too.

      All the best.


  2. Choosing a niche is a very daunting task for many people but I believe that it shouldn’t be as hard as many people think it to be. It is actually easy to pick a niche when one looks at what one wants to achieve and all the interests that one have. Like you said, when one picks a niche, there are a whole number of things that one will need to research and do a lot of work on so it is important to fall in love with the niche because it is the love for that niche that can make one keep on pushing when it gets very tiring.

    1. Thank you for your comment. Your love for a niche will definitely be a big advantage in helping to keep your production of engaging, quality content flowing. 

      All the best.


  3. Choosing a niche is of challenging part of starting a business and so man people are left to make the decision on their own. Most time we all want to pick the first selling rather than that which we find interest in and in some cases have led to really show growth in businesses online. There are some platform that helps you understand a niche well and I give credits to WA for that. 

    1. Thank you for your comment. It is true that it is so easy to try and rush into the first selling opportunity we find. Likewise the platform you use can have a big impact and I agree that Wealth Affiliate (WA) is a great platform.

      All the best.


  4. I had a huge difficulty choosing my niche and more or less asked myself all these questions. But the biggest issue was should I go for one of my passion that was easy for me to create posts and content. Or should check one which has less competition to maximize my chance of success. 

    But as you said there will always be competition in every niche, so I decided something in which I was quite an expert and I create quality content that works well.

    Because my aim was to help people, choosing a nice where I was quite an expert helped me distinguish myself from my competition and I am quite happy with how my business is growing.


    1. Thank you for getting in touch. I am so glad the process for finding your niche worked and you are happy with how your business is growing, it sounds like you have made a great decision. Hopefully others will see that that the process works and give it a go. 

      All the best with your business and if you require any help please feel free to get in touch. 


  5. As someone who is looking towards starting am online domain, you definitely would want to decide who your niche would be and as seen from this article everyone out there is a niche…You would want to know how to win the heart of your niche considering the competition that is out there.

    There should also be a form of credibility in what you are offering to the public cos that will definitely define how well they are willing to patronise you and your product

    1. Thank you for getting in touch. Yes, credibility is definitely important and this will come with regular, accurate and engaging content. Good luck starting your online domain, please feel free to get in touch if you require any help.

      All the best, Justin

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