What is a niche?
In our context, the term niche relates to products, services, or interests that appeal to a particular/specialist group of people. This group of people are our potential customers, the people we want to help, the people we want to trust us.
With an online audience of over 4 billion people, even a specialist niche has a potential audience of millions. Choosing your niche is often one of the most deliberated and misunderstood processes of starting an online business. Follow our tips and you will have a selection of great niches by the end of this post.
Choosing your niche
Firstly I am going to pose 4 questions, write your answers down and we will come back to them in a moment.
- What do you want your online business to achieve?
- Do you consider yourself a specialist or an authority within a subject?
- Are you worried about choosing the wrong niche?
- Are you worried that there is too much competition and not enough potential customers within your niche?
- If you wrote down that you wanted to build an online business that made you money, allowed you to work from home, sack your boss etc. etc. you would not be alone and is definitely not a wrong answer. However, for the purposes of choosing a niche I want you to think of your online business as a way of helping people.
- Most people will answer no to this question and that is not a problem at all. You don’t start as an authority but by producing quality content that is accurate, honest and provides solutions you will very soon become one!
- This is a common worry and I want to assure you that there is no such thing as a wrong niche. If you change your mind later on, that is fine and easily accommodated, don’t worry about it.
- For every niche, however small, there will be millions of people looking for answers, answers you will be providing. And within every niche there are thousands and sometimes millions of low competition keywords that you will be targeting. See How to Perform Keyword Research to find out how to find these low competition keywords.
Now, look back at your original answers and see how you may answer them now. Do you feel more confident?
Part 2 - Personal interest
When considering your choice of niche, it is worth considering that you will be spending a lot of time creating content, researching, reviewing, writing and thinking about your niche – having a personal interest in the niche will make this much easier.
Considering your hobbies, interests, skills etc. is a good place to start looking for your niche.
Part 3 - Narrowing it down
How specific should your niche be? Although there may be exceptions, usually the more specific the better. Let’s look at how we can narrow it down.
It’s’ your turn now, think of 5 personal interests you have and narrow each one down into available niches. Remember each interest has the potential to provide many niches, such as our cycling example.
Write each niche down, anyone of these has the potential to be turned into a very profitable online business! You can do it!
- You are aiming to help people
- There is no such thing as the wrong niche
- You ‘will’ become an authority in your niche
- No niche is too competitive – target low competition keywords
- A personal interest is helpful
- Narrow down into a specific niche
- Enjoy the process!
If you are still having trouble finding a niche or are not sure about anything, please feel free to contact me and I will be happy to help.
Thanks for reading;
Justin – founder of adcudere.com